We have come So Far
Together, we have pioneered breaking ground for Cable One and the Emoji Campaign. From developing concepts that break records and influence communities, to developments in technology that allow us to seamlessly blend the real and digital. We have truly crafted the future.
To think, these started out as rooftop tests and computer renders!
The future of the Emoji campaign will come from taking everything we have learned, continue to build the momentum, and digging to the core of our success to find efficiencies and lead us into a new era of Emojis! The task before us challenges us to expand upon our success and do so cost-effectively.
It is our pleasure to share with you our thoughts on what's next!
Next Generation Cable One Emoji
Looking into the future, we've picked up on trends that will aid us in crafting this new approach. Some are breakaway successes and new genras of character animation that we plan to bring into the fold. Additionally, we are capitalizing on the lessons learned from our past projects to focus on the emoji energy and Cable One's message. With this in mind:
We believe character animation is enjoying a Golden Age and we are at the cusp of the Wave
Sony's recently announced Emoji Movie is slated for theaters this upcoming Summer. The movie takes place entirely on a phone and has already cast A-level actors. Reception has been extremely positive and bodes well for the future of the Emoji Campaign.
Simplified characters are in
Disney took a page from the asian market and have created reductionist renditions of all their characters to live in a new world together. These are called "Sum Tsum" and are a breakaway success!
According to the toy trades, these sold over 2 million units in the first year! They also created videos accessible to a large audience and have swept viewers away. Each video in the series has between 4 Million and 10 Million views!
We believe there is a clear way to capitalize on this trend by taking our emojis and animate them without arms and legs to be understandable to a large audience.
Nothing exemplifies the current emoji craze quite like the unveiling of the newest Macbook Pro.
We suggest animated commercials centering on the emojis themselves working through the challenges solved by Cable One. These should be in either entirely 3D generated environments or with plates acquired for the task. These emojis can be standalone or with human bodies, depending on the scripts. We should use in-house personnel for the actors. We can employ Blue screens to help batch-capture characters and remain cost efficient.
We know that together, the next step for Cable One Emoji will be a seminal achievement.