Virtual Reality Experience
The Tribe partnered with Off Madison avenue to bring the essence of phoenix, and ultimately Arizona in an action packed chose your own adventure in virtual reality.
This VR tool positively demonstrates the new vibrancy, variety and walkability of downtown Phoenix. Using the Phoenix Convention Center as the hub, viewers can walk virtually out the doors and explore Cityscape, Heritage Square, Roosevelt Row and many other alluring nearby locations. Venturing further they can even embark on a hot air balloon ride at dawn, hike Camelback mountain, or speed around a Phoenix racetrack with a famed Bondurant driver.
The program rolled out with portable VR tools for the Visit Phoenix Sales Staff, as well as full functionality through mobile devices, and view-ability through YouTube 360 video.